A Take on Your Paid Media Strategy
Every business is different, and your paid media strategy is going to be unique to your business but the fundamental principles remain the same! What we’re seeing more and more of is that some of the best practices and formulas differ
Personal 2020 Goal Investment
Personal Goal Investment, called Unstoppable, and it’s a 13 week plan to make 2020 your best year yet. It’s focused on energy, motivation & focus to help you achieve more. No one ever said they didn’t wish there were
Resources
To share with anyone interested and trying to upskill in digital marketing.
Blog: https://searchengineland.com/ a must for all digital marketers. If there is only one blog to follow, it’s this one
Google Ads Guide: https://lineardesign.com/blog/google-ads-guide
Facebook Group: https://www.facebook.com/groups/AdvancedMarketers/
If you
Why do agencies always push clients to increase their spend, to grow of course. Increase spend should theoretically increase sales. If you have a solid strategy then yes, if you have stable ROAS and the agency can prove ways of scaling, by all means. But watch out for
Today there are many training sessions on offer on the topics of social medial and digital marketing. Unfortunately many of these sessions do not provide practical advice on how to increase lead generation or increase ROI but instead talk about how powerful the digital space really can be.
Reporting on a monthly basis requires specific data and information to be shared between the client’s marketing agency and the digital marketing consultant who creates the monthly reports. It may be that the agency provides lengthy documents however misses the mark on what the consultant believes is key
THE Click Through Rate (CTR) is one of the metrics I just love! It is one of the metrics that is under-valued, since most companies only care about Return on Ad Spend (ROAS). ROAS is also one of my favourites since it provides such significant value to companies.