Tamarin Van Reenen has over 15 years of experience in digital marketing, having worked at global agencies and on large corporate brands such as the Clicks Group, Virgin Active, and Takaelot. Running her own agency; working on smaller start-ups, she understands how to leverage, scale, and grow profitability using paid media channels. She's also very concerned and aware of the urgency and lack of resources available to smaller businesses. She focused on how to grow them profitably, and how to limit waste. She's worked on this ebook over lockdown while seeing so many eCommerce start-ups emerge. The most common questions which arise are: “How do I know I'm winning at this?”, "How do I get better at this?”, “How do I earn more money and waste less?”. Tamarin decided to write this ebook to help companies realise their potential. To assist them in asking the right questions and to cross-check themselves while implementing the strategies and structures. This ebook is accessible and affordable.