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Reporting – how to minimize time and meet client expectations

Jul 27 ROI Comments off

Reporting on a monthly basis requires specific data and information to be shared between the client’s marketing agency and the digital marketing consultant who creates the monthly reports.  It may be that the agency provides lengthy documents however misses the mark on what the consultant believes is key or relevant for the clients’ reports.  It is therefore recommended that the agency sits with each of its clients to fully understand what the client wants to receive in their monthly reports.  This strategy reduces time and stress between the agency and consultant and fulfills the clients ‘expectations from the get-go.