Insights

Field Notes on AI-Powered Marketing

MCP, AI audits, agency operations, and what actually works when you connect language models to live ad accounts.

AI & Automation7 min read· June 15, 2026

MCP Servers for Marketing Agencies: What They Are and Why They Change Everything

For years, using AI on ad accounts meant exporting CSVs and pasting into ChatGPT. MCP kills that pattern — and it changes how agencies work.

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Audits & Insights6 min read· June 8, 2026

AI-Powered Marketing Audits: From Two Weeks to Three Hours

A good audit was always slow. AI does not make it shallower — it makes it faster, more thorough, and easier to act on.

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Agency Operations8 min read· May 30, 2026

How We Adopt AI Inside a Performance Marketing Agency

AI adoption inside an agency is a change-management problem, not a tooling problem. Here is how we approached it.

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