Industries We Serve

Tailored Lead Generation for High-Value Niches

Our lead generation strategies are customized to match the sales cycle, customer behavior, and profitability targets unique to your sector. We map the full buying journey, from first click to final conversion, and optimize every touchpoint—not just the ad account in isolation.

Insurance Lead Generation

Convert Clicks into Policies with Intent-Based Campaigns

We specialize in high-volume, compliant lead generation for medical cover, gap cover, vehicle warranty, funeral, and life insurance providers.

What We Do:

  • Precision-targeted Google Ads using search intent and demographic overlays
  • Meta lead forms integrated with CRM
  • Funnel development: awareness → education → conversion
  • Retargeting with testimonials and calculator tools
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Real Results:

R150K monthly budget delivering leads at R110 CPL, maintaining scale without compromising lead quality across gap cover and short-term insurance products.

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Car Dealership Lead Generation

Drive Sales-Ready Leads to Your Showroom or Website

We work with dealerships to increase test drives, inquiries, and direct calls through multichannel digital campaigns.

What We Do:

  • Vehicle-specific PPC campaigns (new vs used, model-focused)
  • Meta Ads interest-based targeting (e.g., SUV buyers, luxury car shoppers)
  • Inventory retargeting using dynamic product feeds
  • Local radius campaigns for Google and Meta
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Real Results:

R250k monthly spend across Google & Meta, delivering leads at R120 CPL while increasing conversion to sale rate across premium and mid-market dealerships.

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Real Estate Lead Generation

Turn Interest Into Viewings, and Viewings Into Sales

We help developers, estate agencies, and property marketers generate consistent, high-quality buyer and rental leads at scale.

What We Do:

  • Localized Google Search and Display campaigns for 'Property for Sale/Rent'
  • Facebook & Instagram Lead Ads targeting home seekers by income, location, and behavior
  • WhatsApp-first lead funnels for quicker agent contact
  • Automated lead capture and CRM integration
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Real Results:

R120k monthly spend across Google & Meta, achieving R40 CPL while maintaining conversion volume for a major residential property developer.

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FMCG & Retail

Build Efficient Reach at National Scale

We help large retail and consumer brands create measurable awareness through tightly managed, high-reach media campaigns.

What We Do:

  • Google Display Network strategy and campaign management
  • Audience, placement, and geographic targeting
  • Creative testing for reach and engagement
  • Frequency, reach, and cost-efficiency optimisation
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Real Results:

Reach and awareness at the most cost-effective CPM using Google Display Network — CPMs delivered at less than R5.

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Financial Services & Insurance

Turn High-Intent Traffic Into Qualified Enquiries

We build compliant acquisition journeys for financial services and insurance businesses, from the first click through to lead qualification.

What We Do:

  • High-intent search and paid social campaigns
  • Landing page and conversion journey optimisation
  • CRM-integrated lead quality feedback loops
  • Compliant messaging and audience testing
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Real Results:

New landing pages lifted paid media conversion rates to 20%.

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Retail & Pharmacy

Grow Online Revenue Without Sacrificing Efficiency

We connect product demand, promotional calendars, and conversion data to help established retailers scale online sales profitably.

What We Do:

  • Shopping, search, display, and paid social campaigns
  • Promotional and seasonal media planning
  • Product feed and merchandising optimisation
  • Revenue, CPA, and conversion-rate reporting
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Real Results:

Increased online revenue by more than double within a 6-month period while keeping spend and CPAs consistent.

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Financial Services & Credit

Scale Qualified Lead Volume With Cost Control

We manage complex, high-volume acquisition programmes where lead quality, responsible targeting, and cost efficiency must scale together.

What We Do:

  • Paid search and paid social lead generation
  • Campaign structure and keyword optimisation
  • Landing page and form journey testing
  • Lead quality and cost-per-lead analysis
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Real Results:

Grew lead volume by 4x without increasing cost per lead, as monthly budget scaled to R4,000,000.

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B2B Lighting & Industrial

Generate More Sales-Qualified B2B Demand

We align paid media with longer B2B buying cycles, using lead quality data to optimise toward opportunities rather than form fills alone.

What We Do:

  • Search campaigns for high-intent commercial demand
  • MQL and SQL conversion tracking
  • CRM feedback loops for bidding and targeting
  • Quarterly pipeline and efficiency analysis
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Real Results:

Quarter-on-quarter Google Ads growth: MQL volume +8%, SQL volume +14%, cost per SQL down 9%, click-through rate up 16%, on $80k spend.

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Hospitality & Tourism

Drive Direct Bookings Through Seasonal Demand

We help lodges and tourism operators reach the right travellers, balance seasonal demand, and turn destination interest into direct bookings.

What We Do:

  • Seasonal search and paid social campaigns
  • Domestic and international audience targeting
  • Direct-booking journey optimisation
  • Remarketing for high-consideration travel decisions
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Our Focus:

Campaign strategy focused on qualified booking demand, seasonal occupancy needs, and stronger direct-booking performance.

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Agriculture & Industrial Equipment

Create Demand Across Dealer Networks

We support B2B equipment brands with regional campaigns that connect product interest to dealer enquiries and sales opportunities.

What We Do:

  • Regional and dealer-area demand generation
  • Product and equipment category campaigns
  • Lead routing and enquiry tracking
  • B2B audience and search-intent strategy
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Our Focus:

Demand generation built around complex product ranges, regional dealer networks, and longer B2B buying journeys.

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Corporate Services & Logistics

Connect Complex Services With Commercial Demand

We help diversified corporate and logistics businesses translate broad service portfolios into focused, measurable acquisition campaigns.

What We Do:

  • Service-line and audience segmentation
  • B2B search and paid social campaigns
  • Lead tracking across complex sales journeys
  • Budget allocation by commercial opportunity
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Our Focus:

Campaign structures designed to make diverse service offerings easier to find, understand, and convert across B2B audiences.

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Automotive Accessories & Lighting eCommerce

Scale International Niche eCommerce Demand

We help specialist automotive accessories and LED retailers grow across international markets with product-led acquisition strategies.

What We Do:

  • International shopping and search campaigns
  • Product feed and catalogue optimisation
  • Market-specific budget and audience testing
  • Revenue and margin-led campaign management
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Our Focus:

International eCommerce strategy focused on profitable product demand across specialist LED and automotive accessory categories.

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Computer Hardware & Electronics

Protect Margin While Scaling Product Revenue

We structure electronics campaigns around product-level profitability so budget follows the categories with the strongest commercial return.

What We Do:

  • Margin-tiered product group structures
  • Shopping and search campaign management
  • Product feed and inventory optimisation
  • ROAS and contribution-margin reporting
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Real Results:

Achieved 35x ROAS using margin-tiered product groups to align spend with product profitability.

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Why Choose ROI Solutions?

Why Choose ROI Solutions for Your Industry?

Deep understanding of each industry's funnel and buyer behavior

High-impact creatives and tracking customized for each vertical

Strategic advice on offer positioning, follow-ups, and CRM feedback loops

Transparent reporting with CPL, ROI, and conversion breakdowns

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