Client Success Stories

Challenge

Early-stage eCommerce brand with inconsistent revenue and a small media budget, needing a scalable full-funnel strategy

Solution

Full-funnel paid media strategy over 3 years, migrating the site to Shopify to improve conversion rate, paired with expanded email marketing alongside paid acquisition

Results

• Revenue grew from R5.6 million to R38.7 million — a nearly 7x increase
• Media budget scaled from R651,315 to R3.38 million as performance proved out
• Conversion rate improved materially after migrating to Shopify
• Email marketing contributed consistent, compounding growth alongside paid media

Challenge

Scaling premium product sales while maintaining profitability

Solution

Targeted audience segmentation and premium positioning strategy

Results

• Doubled budgets and revenue within a year
• Maintained 1300% ROAS across Google and Facebook
• Expanded to new geographic markets

Challenge

Seasonal sales fluctuations and inventory management

Solution

Dynamic campaign optimization and seasonal strategy development

Results

• Maintained healthy 400% ROAS year-round
• Scaled to 800% ROAS during seasonal sales
• Optimized inventory turnover

Challenge

Competitive market with tight margins and seasonal demand

Solution

Local targeting optimization and conversion rate improvements

Results

• 30% year-on-year revenue growth on Google in 2024
• Maintained ROAS targets while scaling
• Improved market share in key cities

Challenge

High-consideration, price-comparison shopping across a large hardware catalogue, with budget spread thinly over thousands of SKUs

Solution

Restructured shopping and search around margin-tiered product groups, tightened feed data, and layered retargeting on high-intent basket abandoners

Results

• 35x ROAS achieved on paid media
• Budget concentrated on the SKUs that actually carry margin
• Improved feed quality and catalogue coverage across Google Shopping

Challenge

Needed a consistent, predictable volume of qualified leads each month without cost per lead creeping up as volume scaled

Solution

Multi-channel Google and Meta lead generation campaigns with a feedback loop from CRM-qualified leads back into targeting and bidding

Results

• Delivering 1,200+ leads per month
• Average cost per lead of R50
• Sustained lead volume without sacrificing lead quality