Prompt Library

Ask your ad accounts a question

Real, plain-English prompts you can put to Claude, ChatGPT or any MCP-compatible assistant once your Google Ads, Meta, LinkedIn and GA4 are connected. Grouped by the job they do. Swap in your own thresholds and dates.

The daily and weekly check

For the marketer who wants to know what needs their attention, without hunting for it.

  • What changed across all our accounts in the last seven days that I should know about?
  • Which campaigns are pacing over or under budget this month, across every platform?
  • Has cost per lead moved since last week, and on which channel?
  • Show me anything that has stopped converting entirely in the last 10 days.
  • Give me the three things most worth fixing across all my accounts right now.

Budget and where the money is going

For the manager who has to justify the split.

  • Across Google, Meta and LinkedIn, what did we spend last month and what did each channel return?
  • What share of our budget is going to each platform, and is that split matched by the results?
  • If I had to cut 20 per cent of spend, which campaigns would I cut first based on the last 60 days?
  • Which campaigns are consistently underspending their daily budget, and why might that be?
  • Where would an extra 10 per cent of budget do the most good, based on current efficiency?
  • Are we over-invested in any channel relative to what it is actually producing?

Performance and efficiency

For the weekly optimisation pass.

  • Rank every campaign across all platforms by cost per conversion, best to worst.
  • Which of our active campaigns are spending the most while returning the least?
  • Compare total spend, leads and cost per lead across all platforms for the last 30 days against the 30 before.
  • Which campaigns have improved most in the last 30 days?
  • Which campaigns look stable on the surface but are quietly getting more expensive?

Waste and leakage

For finding the money that is disappearing without a trace.

  • List every keyword in our Google Ads account with spend above our threshold and zero conversions in the last 14 days.
  • Pull the search terms that triggered our Google ads but look irrelevant, so we can review them for negatives.
  • Show me Meta ad sets where frequency is above 3 and click-through rate has fallen week on week.
  • Which Meta placements are consuming budget without producing results?
  • Which LinkedIn campaigns are above our target cost per lead, and what audience is each one targeting?
  • Where are we paying the most per click for the least return, across every account?

Creative and messaging

For knowing what to make more of.

  • Which Meta creatives have the strongest click-through rate over the last 30 days, and which look like they are fatiguing?
  • Which of our Google responsive search ad headlines and descriptions are performing best?
  • Compare creative performance across our ad sets — what themes or messages are working?
  • Which LinkedIn ad formats are producing the cheapest leads for us?
  • Which ads have been running longest without a refresh, and how is their performance trending?

Audience and targeting

For understanding who is actually buying.

  • Which age and gender segments convert best on Meta, and what are they costing us?
  • Which LinkedIn job titles, seniorities and industries are producing leads, and which are just producing spend?
  • How does mobile compare to desktop on cost per conversion across Google?
  • Which locations are delivering the most efficient conversions, and which are not worth the spend?
  • Are the audiences we are paying most for the same ones GA4 says convert best?

The GA4 join — what the ad platforms will not tell you

For the attribution question every marketer gets asked.

  • Which channel is driving the most conversions in GA4, and what is each one costing us per conversion?
  • How do paid search and paid social compare on assisted conversions versus last-click conversions?
  • Are the conversions the ad platforms are reporting matching what GA4 actually sees?
  • Which landing pages are getting the most paid traffic but converting below average?
  • Which paid channel produces the most engaged sessions, not just the most clicks?
  • Is any channel taking credit for conversions another channel started?

Diagnosis — when something has gone wrong

For the moment performance drops and someone asks why.

  • Our cost per lead went up last week. Across all platforms, what caused it?
  • Conversions dropped on Google Ads — is it traffic, conversion rate, or one specific campaign?
  • Was anything changed in the account recently that lines up with the drop?
  • Is this drop across the board, or isolated to one channel?
  • Did our impressions fall, or did our conversion rate fall? Show me which.

Reporting and leadership

For the update that has to make sense to people who do not live in the ad accounts.

  • Give me a plain-language summary of how paid performed this month, suitable for a leadership update.
  • Build me a one-page summary: spend, leads, cost per lead, and the three things that need attention.
  • Compare this quarter to last across all channels and tell me what genuinely changed.
  • Write the commentary for our monthly report, based on the actual numbers.
  • What should I tell the board is working, and what am I fixing?
  • Explain our paid performance to someone who does not know what a cost per lead is.
Free Downloads

Templates and tools you can use today

Practical assets we use with clients. Ask for any of them on a short call and we will send it over, walked through against your own numbers.

Paid Media Brief Template

The one-page brief we use to scope a new account: objectives, margin thresholds, audiences, creative requirements, and the measurement setup that has to exist before launch.

Request this resource →

eCommerce ROAS Calculator

Work backwards from AOV, gross margin, and target contribution to the break-even ROAS your campaigns actually need — instead of guessing at a blanket account target.

Request this resource →

GA4 + Meta Tracking Setup Guide

The checklist we run on every audit: conversion definitions, deduplication, consent handling, and reconciling GA4 against platform-reported conversions.

Request this resource →
Reports you can simply ask for

The reports a marketing manager needs

These are not dashboards you build. They are answers you ask Claude or ChatGPT for, drawn live from every connected account.

Cross-channel monthly summary

Spend, results and cost efficiency across all four platforms, in one view.

Budget pacing

Which campaigns are over or under, across every account.

What needs attention

The campaigns drifting off target, surfaced without being hunted for.

Channel efficiency

Delivery from Google, Meta and LinkedIn measured against outcomes in GA4.

Waste report

The keywords, terms, placements and ad sets spending without returning.

Creative performance

What is working, what is fatiguing, what to make more of.

Week-on-week movement

What changed, where, and by how much.

Leadership summary

The month in plain language, written for people outside the ad accounts.

Want these run against your accounts?

Book a session and we will connect your accounts to Claude or ChatGPT with campaignforge.ai, and walk any of these prompts against your live data.

Schedule a Strategy Session